Toyota: Yaris
The Toyota Yaris has been around for quite awhile now, but you could argue it’s a shell of what it once was. Not that most people yearned to own one, but at least it was a bespoke Toyota. Over the past few years, the model has basically just been a Mazda2 wearing a mask, and plainly people weren’t interested. Like Honda, Toyota is focusing more on small crossovers, as hatchbacks continue to die out here in America.
We aren’t even getting the awesome-looking Yaris GRMN, and that really hurts.
