March 2014: Ford Escape claws to top of Compact crossovers [sales]

Ford Escape 2013

Ford Escape edges out 2013 sales winner, Honda CR-V, in the month of March.  The Escape is actually down a little when compared to last year, but this did not stop it from being the most popular compact crossover last month.  Chevy Equinox was in a similar situation.  The sales are down, but it sneaked past the popular RAV4 for third position.

Many others are showing huge gains.  Mazda CX-5 shows no signs of slowing down and grew the most at 66.6%.  Subaru Forester is rocking the sales for the company with 67.4% Year-To-Date improvement.  The all-new 2014 Nissan Rogue is off to a great start and is poised to challenge the RAV4 and Equinox for third place very soon.

Nearly every other mark showed growth, other than the struggling Volkswagen Tiguan.  The compact crossover picture is upbeat and very different from the downward trend in the midsize sedan segment.  Perhaps, more customers are choosing a crossover over a sedan?  These little SUVs do offer great utility and value.

Compact Crossover – March 2014

Mar 2014 # Mar ’14 / ’13 % YTD 2014 # YTD ’14 / ’13 %
Ford Escape 28,701 -0.8% 71,305 -2.3%
Honda CR-V 28,657 10.6% 67,648 4.9%
Chevrolet Equinox 19,939 -5.0% 56,073 -4.7%
Toyota RAV4 19,733 24.4% 53,064 29.8%
Nissan Rogue 19,420 26.3% 50,448 47.1%
Subaru Forester 13,846 53.0% 35,390 67.4%
Jeep Cherokee 13,796 N/A 36,096 N/A
Mazda CX-5 11,855 66.6% 26,206 47.2%
GMC Terrain 9,059 7.2% 25,419 -5.2%
Jeep Patriot 8,431 14.0% 20,474 8.0%
Subaru XV 6,585 40.5% 16,875 57.6%
Jeep Compass 5,335 4.0% 13,757 15.0%
Hyundai Tucson 4,627 13.6% 12,116 10.1%
KIA Sportage 3,571 33.2% 8,827 18.7%
VW Tiguan 2,315 -29.9% 6,111 -23.1%

Check out this fun and icy TFLcar off-road review of the 2014 Ford Escape