The 2014 Alfa Romeo 4C is being released across Europe and will launch in the United States in the second quarter of 2014 as part of Alfa’s plans to return to the U.S. market, a market which it hasn’t been in since the mid-nineties.
Alfa said the 240-hp 4C will cost 53,000 euros (est. 72,000 U.S. dollars). By comparison, the 275-hp Porsche Cayman, which is longer and heavier than the 4C, starts at 55,090 euros; and the 217-hp Lotus Elise S costs 51,390 euros. Pricing will put the Alfa 4C right in the middle of the two-seat sports cat market with names as prestigious as its own.
Alfa plans to build 3,500 units of this rear-drive two-seater annually. Alfa currently has only the MiTO and Giulietta models in its lineup.
Gian Primo Quagliano, president of Centro Studi Promotor research center, said the 4C will help Alfa’s image as a sporty brand. “It is a mini-supercar that offers supercar features at an affordable price. Alfa won’t have problems in selling it”.
We certainly hope not. It would be wonderful to have Alfa as a viable brand in the U.S. again. The Alfa Romeo 4C would serve as a triumphant return to our shores and a boon for Fiat’s efforts in the U.S.
Check out some classic Alfa Romeos from TFLcar – Forza Friday:
