The Lagonda All-Terrain Concept Is Aston Martin’s Idea Of An Electric Crossover

Just wait until you see the interior

Lagonda All-Terrain Concept
Lagonda All-Terrain Concept. [Photo: Aston Martin Lagonda]

Lagonda heads to Geneva with its first full-electric SUV.

While Aston Martin spun off the Lagonda brand with a sedan a few years ago, this will be the brand’s first production car. Meet the Lagonda All-Terrain Concept, complete in British Racing Green. The production version will be a full electric, all-wheel drive luxury crossover aimed to set the tone for the brand as a whole.

Andy Palmer, Aston Martin’s CEO, said of the model in Geneva: “The Lagonda All-Terrain Concept adds a hugely exciting sense of adventure to the unique brand of luxury, emission-free vehicles that Lagonda is planning to produce.” To that end, the Lagonda All-Terrain concept eschews the elements from previous Aston Martin models. Here, you get a striking design, with thin LED lights, and a long side profile that extends to a rather odd-shaped rear end.

Unlike more traditional SUVs like, say, the Rolls-Royce Cullinan, the Lagonda All-Terrain concept has a strikingly different profile. It’s sleek at the front, like more of a sports car, then continues its sloping roofline all the way to the rear. What’s odd is the sudden downward kink at the tailgate, that comes back in toward the rear wheels. Then there’s the side profile along the doors, which has this concave design that draws your eye to that part of the car. It’s certainly different, and shows the Lagonda All-Terrain Concept as something that stands out from the traditional luxury SUVs, for better or worse.

If you think the exterior’s radical, just take a look at the inside. The materials are certainly different than we’re used to seeing. As is the instrument cluster within the steering wheel — if you could call it a wheel. The rest of the controls are in an odd place as well, and the distinct lack of pedals show’s the car’s autonomous intent.

Heading to production in 2022

Aston Martin Lagonda will build the first Lagonda vehicle at its St Athan plant in Wales. As of right now, the facility employs about 170 people. However, the company claims they’re expanding rapidly throughout 2019. By next year, St Athan may have more than 700 employees. The company aims to accelerate the development and production of whatever the Lagonda All-Terrain Concept becomes throughout the coming months.