Look, I think I get it. If you are a hipster with the perfect beard vaping your way through New York you are always looking for the next in thing.
And in this case that thing could be this New Smart ForFour YouTube ad that features kids saying the darnedest things. In this case swearing like sailors on leave in Seattle.
But feel free to call me a grumpy old man but watching this commercial the only reaction I get is sadness. Yes, kids imitate their parents and yes kids swearing and giving the finger to the world is cute and hip and funny and irreverent and very sad.
As a parent of a child I would hate to think that I passed down some of my worst habits to my son. It doesn’t make me proud or happy as a father when my son swears. It makes me sad and feel like I failed to inspire him to be a better man then myself. Watching this New Smart ForFour commercial I feel saddened that because I think that as part of a generation of parents we could have done better.
It also bring ups up a cacophony of emotions and parental feelings that leaves me confused. Perhaps more importantly it doesn’t make me want to purchase a new Smart ForFour.
Maybe childless urban hipsters feel differently after watching this ad? To them it’s just cool and funny.
How do you like this new New Smart ForFour ad? Please let me know in the comments below. I would love to know your take on this new “hip” car commercial.
https://www.youtube.com/watch?v=RsUKDu7iJGY
