The MG3 is an interesting proposition for the UK. The nameplate started there and, after a lengthy run with mixed results, was banished to China where it was revitalized and brought back to the UK. It is a British car with Chinese bones.
You can read about the reintroduction of the MG brand (here).
I applaud the marketing idea to have a fully loaded, top of the line MG3 finish at the base price for many competitors.
“And MG3 prices have not been achieved at the expense of specification, practicality or safety. All models benefit from signature front LED lights, electronic hill hold as standard, with all but the entry model featuring a high quality DAB audio system. The sporty exterior style conceals an interior that offers one of the largest and most spacious cabins in the supermini class. With six airbags, electronic stability control, corner brake control and traction control, there is the full suite of the latest technology safety equipment standard on all MG3s.” – – MG Motor UK
Now, £9,999 currently comes out to about $15,357. That’s even good by our standards and the United Kingdom is notorious for heavy car pricing.
The current MG3’s four-cylinder engine puts out about 105 horsepower, which isn’t much – but it is a small car. For the European market, the power is competitive. It’s that paltry price point that makes the MG3 an appetizing prospect. The idea of getting so much for so little is a definite, add to that the good looks of the MG3 and you have a great starter vehicle. MG says the MG3 will qualify for one of the cheapest insurance ratings (4E) which further the savings.
So far, MG has made some smart moves. I am very curious to see how the brand does once sales begin. I like the idea of a fun bargain for the masses and so do you. Only time will tell if MG ticks the right boxes. As it stands, things look promising right now.
For now, enjoy this video of the lovely women at the 2013 Shanghai International Auto Show and the cars they love!
I added the price listings for the MG3 below:
MG3 3STYLE £9,999
16” “Diamond” Alloy wheel
Cruise Control
Automatic lights and wipers
MG3 3FORM SPORT £9,549
16” “Carousel” Alloy Wheel
Side skirts
Rear roof spoiler
MG3 3FORM £9,299
Bluetooth with audio streaming
Easy A/C
DAB radio
MG 3 3TIME £8,399
CD player with USB/Aux input
