Fiat has announced new retail programs that make it easier than ever for potential buyers to say yes to electric and get behind the wheel of a 2013 Fiat 500e. The announcement comes in advance of the vehicle’s introduction to the California market this summer.
Several incentives specifically target those potential California buyers, starting with a $199 36-month lease with just $999 due at signing. This is the same lease program offered for the Fiat 500 Pop which has a gas engine.
The MSRP on the Fiat 500e is $32,500 but that price could fall to as low as $20,500 for California residents through a combination of federal, state and local tax credits as well as Fiat rebates. Fiat studios in the Golden State will feature a hotline that consumers can use to gain additional information about these programs.
California Fiat studios will each have four charging stations along with two distribution centers located in the state that will offer greater access to the exact 2013 Fiat 500e that a customer chooses to order. Instead of waiting days or weeks, it could be a matter of hours between the time a purchase is made and the car is available.
They’ve also introduced the Fiat 500e Pass program which will allow owners the use of an alternative vehicle for up to 12 days each year for the first three years after vehicle purchase. If you need a bigger car with a longer range than the 87 miles per charge offered by the Fiat 500e, you’re covered.
The program is a standard feature for all US owners of the Fiat 500e and is valid at Alamo, National and Enterprise locations throughout the country. There’s no limit to the number of miles that can be driven on the alternative vehicle so owners can drive as far as they want for those 12 days.
The Fiat 500e will also provide the security of a vehicle navigation system with the location of charging stations along the driven route and a free app that provides real-time information on the vehicle’s charging status. Fiat hopes these programs will overcome common objections to electric vehicles and encourage customers to try the 2013 Fiat 500e.
Nicole Wakelin fell in love with cars as a teenager when she got to go for a ride in a Ferrari. It was red and it was fast and that was all that mattered. Game over. She considers things a bit more carefully now, but still has a weakness for fast, beautiful cars. Nicole also writes for NerdApproved and GeekMom.