Audi releases U.S. Olympic Skiing documantary ‘Truth in Motion’ for free on iTunes

Audi
It’s better to get hurt charging and trying fast than if you are out there sucking.

Those are the words of U.S. skier Scott Macartney after a horrific skiing crash that left the American World Cup skier unconscious and clinging to life in Austria.

Macartney’s horrific crash is also how the new Audi documentary called “Truth in Motion” begins.

The documentary is now available for free download on iTunes.com HERE.

And while this film has little to do with either cars of endurance sports, if you are a fan of the Olympics and the kind of drama that only great sports competition can provide…we think you’ll really enjoy this movie. And besides…the price is right.

Audi’s recent press release is below:

HERNDON, Va., Jan 29, 2010
 –  The Audi-commissioned documentary “Truth in Motion: The U.S. Ski
Team’s Road to Vancouver” will air this Saturday night on NBC in
anticipation of the 2010 Winter Olympic games. Following its prime-time
TV debut Saturday night, the film will be available as a free download,
exclusively on the iTunes Store (www.itunes.com).

“Truth in Motion: The U.S. Ski Team’s Road to Vancouver” will be
available on iTunes in stunning HD and SD versions. Olympics and sports
enthusiasts alike will be able to enjoy the documentary on their Mac or
PC, iPhone, iPod with video and on a TV with Apple TV.

Much like its popular predecessor, “Truth in 24” which Audi developed
with NFL Films last Spring, “Truth in Motion” provides a uniquely
intimate look at a sport that pushes the human limits of endurance and
determination. The U.S. Ski team allowed filmmakers to capture
powerful, and otherwise unseen, moments in which the athletes chased
their dreams of making it to Vancouver – at whatever cost necessary.

As part of its continued support of the U.S. Ski Team, Audi of America
has commissioned a documentary film, “Truth in Motion: The U.S. Ski
Team’s Road to Vancouver”, which tells the unique stories of these
elite American athletes as they prepare for the competition of their
lives – the 2010 Olympic Winter Games.

The filmmaking approach used by award-winning director Brett Morgen was
state-of-the-art, including special camera techniques like ultra
slow-motion shots. This creates the effect of, quite literally, making
time stand still and showcasing the remarkable technique the skiers
apply in matters of milliseconds.

Audi is a sponsor of the U.S. Ski Team and the film, according to Audi
of America Chief Marketing Officer Scott Keogh provided a chance to
chronicle the technology, innovation and willpower that define both
Audi and the U.S. Ski Team.

“Behind every Olympic athlete are years of grueling preparation,
heartbreak and triumph and we couldn’t be more honored that the U.S.
Ski team allowed us to share that side of the experience with the
world,” said Scott Keogh, Chief Marketing Officer at Audi of America.
“By creating this film, we had the unique opportunity to share a
powerful story that otherwise might not have been told.”

The Audi “Truth in Motion: The U.S. Ski Team’s Road to Vancouver” will be available after the broadcast on the iTunes Store at: itunes.com/truthinmotion.