These Are the Best and Worst-Selling Cars of 2024 (So Far)

Surprise, surprise — the Toyota RAV4 racked up nearly a quarter-million sales so far this year

2023 Honda CR-V

The apparent winners in new car sales so far this year are small, affordable cars and SUVs.

It’s been a tough few weeks for new car buyers, and not just because of higher interest rates and transaction prices. Cyberattacks on major software vendor CDK Global hobbled some 15,000 dealerships’ ability to get into a selling stride, right as we head into the 4th of July holiday. While the company says all the affected dealers should be back online as of Tuesday, it still undoubtedly took a bite out of sales in the last week of June. A study by Anderson Economic Group (as reported by Automotive News) indicates that the system shutdown could cost dealers anywhere from $600 million to as much as $1 billion. As automakers and shareholders cross their fingers for strong sales as we pass 2024’s halfway point, we now have an opportunity to get a closer look at just how many new cars and trucks you all bought in the past six months compared to the same time frame last year.

As of the end of June, quarterly sales results are a mixed bag. The market was generally on track to rise a decent amount, but the June 19 cyberattack put a some dent in sales volume, at least looking across all automakers selling vehicles in the U.S. However, those volumes may be made up in July, and dealers still took down pen-and-paper sales while CDK Global worked to bring their systems back online. Even with the disruption, though, several automakers including General Motors, Honda, Mazda and Subaru posted gains over the past quarter. Others including Audi, Stellantis (Alfa Romeo, Chrysler, Dodge, Fiat, Jeep) and Tesla, on the other hand, fell over the same period.

Let’s take a look at each brand, highlighting the best and worst-selling models in the lineup so far this year. (Quick note: Models that were discontinued by the end of 2023 are excluded from the “worst-selling cars” column, since they naturally skew the results. This chart also shows the worst and best-selling car models, though brand-wide sales do sometimes include truck models).

2024 Toyota RAV4 TRD Off-Road

Best and worst-selling cars of 2024 so far, by brand

Figures in parentheses represent the change from the first half of 2023 (January 1 – June 30), by percentage.

BrandBrand-wide SalesBest-selling CarWorst-selling Car
Acura64,015 (-13%)RDX: 20,134 (+28%)ZDX: 338 (New model)
Alfa Romeo4,777 (+2%)Stelvio: 1,866 (-32%)Giulia: 1,296 (-29%)
Audi92,913 (-14%)Q5: 24,571 (-30%)R8: 266 (+42%)
BMW175,712 (+3%)X3: 34,589 (+25%)Z4: 928 (-17%)
Buick89,830 (+11%)Encore GX: 29,971 (-1%)Enclave: 13,987 (-22%)
Cadillac73,906 (-2%)Escalade: 19,204 (-8%) CT4: 3,502 (-36%)
Chevrolet*841,874 (-1%)Equinox: 106,455 (+1%)Camaro: 5,306 (-70%)
Chrysler74,572 (-8%)Pacifica: 70,882 (-4%)N/A (No other new models in production)
Dodge92,735 (-16%)Durango: 32,931 (-11%)Hornet: 11,718 (+347%)
Fiat470 (+67%)500X: 266 (-4%)500e: 204 (New model)
Ford*995,316 (+3%)Explorer: 104,803 (Same)Mustang Mach-E: 22,234 (+58%)
GMC*283,963 (-1%)Terrain: 49,123 (+31%)Hummer EV (Pickup/SUV): 4,597 (+9,282%)
Honda*626,266 (+12%)CR-V: 196,204 (+20%)Prologue: 1,535 (New model)
Hyundai399,523 (+1%)Tucson: 92,146 (-8%)Nexo: 77 (-27%)
Infiniti28,027 (-13%)QX60: 13,414 (-10%)Q50: 2,839 (-11%)
Jeep304,186 (-9%)Grand Cherokee: 106,751 (-15%)Renegade: 7,326 (-20%)
Kia386,460 (-2%)Sportage: 79,853 (+11%)EV9: 9,671 (New model)
Lexus167,211 (+12%)RX: 54,955 (-4%)RC: 941 (+12%)
Lincoln48,817 (+25%)Nautilus: 17,504 (+42%)Navigator: 6,550 (-26%)
Mazda202,486 (+10%)CX-5: 70,214 (-12%)MX-5 Miata: 5,513 (-27%)
Mini12,267 (-18%)Countryman: 4,395 (-16%)Clubman: 730 (-50%)
Mitsubishi51,130 (+12%)Outlander (incl. PHEV): 27,387 (Same)Eclipse Cross: 5,988 (+38%)
Nissan*461,429 (+3%)Rogue: 141,160 (-5%)GT-R: 151 (-30%)
Rivian*27,378 (+33%)R1: 27,378 (+33%)N/A (No other new models in production)
Subaru322,443 (+6%)Forester: 92,849 (+51%)BRZ: 2,512 (-44%)
Tesla*830,766 (-6.5%)Model 3/Y: 792,188 (-8%)Model S/X/Cybertruck: (+29%)
Toyota*1,186,647 (+14%)RAV4: 248,295 (+33%)Mirai: 245 (-86%)
Volkswagen182,213 (+26%)Tiguan: 42,664 (+10%)Golf R: 2,012 (+58%)
*Ford, GM, Honda, Nissan, Rivian, Tesla and Toyota brand sales figures include car and truck sales.

Update 7/3/2024: Added BMW, Ford and Mini figures.