2025 Kia Soul Keeps Kicking With Minor Changes and a New ‘Soulmate’ Edition

Kia's small hatchback keeps chugging along, and it isn't much more expensive than last year's model

2025 Kia Soul
Even years after its boxy rivals rolled into the history books, the Kia Soul is still kicking. (Images: Kia)

You can now buy a “Soulmate Edition” with a few extra goodies beyond your everyday Kia Soul.

If you need some indication of how much time flies, just look at the Kia Soul. It debuted all the way back in 2008, and this latest generation made its first appearance back in 2019. After a visual facelift last year, the 2025 Kia Soul is still rolling along as the brand’s entry-level hatchback, even after contemporaries like the Nissan Cube and Honda Element bowed out in the 2010s — if you still remembered either, that is.

The 2025 Kia Soul doesn’t bring too much new to the party, other than some trim and price shuffling as well as a special edition. Don’t worry, Kia isn’t bringing the hamsters back (the automaker did win awards for those ads back in the day!), but we are getting the “Soulmate Special Edition”. Get it?

The Soulmate Edition builds on the top-spec EX trim, adding in features like a two-tone roof and some cladding along the rockers and the lower front fascia. You also get some special 18-inch wheels, as well as an umber (earth)-colored interior with SynTex and cloth seating and a Harman Kardon premium audio system.

Each 2025 Kia Soul gets the same powertrain as before: a naturally aspirated 2.0-liter four-cylinder putting out 147 horsepower and 132 lb-ft of torque. No turbo option and no manual transmission, as Kia dropped both of those with the ’23 refresh.

Across the board, 2025 Kia Soul models get a $100 price bump, with the destination charge sticking at $1,375, which is oddly high for an entry-level small hatch. The base LX trim starts at $21,665 with that figure included, while the EX comes in at $25,965. In between, the 2025 Kia Soul S starts at $24,165, while the sportier looking GT-Line kicks off at $25,265. Kia didn’t provide pricing for the Soulmate Edition, but expect it to sit above the EX with Kia’s $500 “Designer Package” on top — so maybe somewhere in the $27,000-ish range.

Other trims see some feature shuffling, but it’s all fairly minor. The Harman Kardon audio system is a standalone option on the EX, whereas before you could only get it as part of the GT-Line technology package. The GT-Line’s upgraded RS shock absorbers are also now optional on the EX.

While it’s not putting up the huge numbers it used to, the Soul is still a decently strong seller. Through the first six months of 2024, Kia dealers shifted 28,465 examples, which put it ahead of the similarly sized Niro (18,102 units) and within striking distance of the Seltos crossover (32,786 units).