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Home Brand Nissan
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  • Nissan

This Could Be The Next Nissan ‘Z’ Logo, According To A Canadian Trademark Filing

We haven't seen the car itself yet, so anything's possible right now

By
Nathan Adlen
-
March 19, 2020

Does this Nissan Z logo mean…

We have closely followed any tidbit we can get our hands on regarding the upcoming Nissan Z. Rumors are numerous from an EV powered, crossover, four-door and even a heritage design with their new 3.8 V6. Some of these rumors could pan out, but we wanted some fact-based information too. Another slice of information came through today as what ostensibly could be the next Nissan “Z” logo.

Recently, Global Vice President of Design, Alfonso Albaisa said he wanted to build a Nissan Z, and hinted at a heritage design. Ivan Espinosa, corporate vice president of global and Japan product planning said that they have something planned for the Nissan Z – that they “Haven’t forgotten it.”

1971 Datsun 240Z Ad (Image: Nissan)

History

Those are all the “official” facts up until now. Today, thanks to our friends at Autoblog, we’ve caught wind of the trademark that takes us all back. That’s right, it’s the same “Z” design as the original (Nissan) Datsun 240Z from nearly 50-years ago. Introduced in the United States by “Mr. K” Yutaka Katayama, president of Nissan Motors USA operations – the 240Z was a hit.

One ting that made the 240Z so popular was the bang-for-the-buck proposition it represented. Something recent Nissan Zs have moved away from. Nissan loaded later Z models with high tech and serious performance, but the original vibe was lost.

Does this heritage-infused emblem hint at what Nissan has in mind? Nissan desperately needs a winner and a new image. Is it possible we may get an affordable sports car that’s as iconic as the original? We’ll keep an eye out for this one.

Speaking of Nissan and a new engine:

  • TAGS
  • 2022 Nissan Z
  • Datsun 240Z
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Nathan Adlen
Nathan Adlen
Easily amused by anything with four wheels, Nathan Adlen reviews vehicles from the cheapest to the most prestigious. Wrecking yards, dealer lots, garages, racetracks, professional automotive testing and automotive journalism - Nathan has experienced a wide range of the automotive spectrum. Brought up in the California car culture and educated in theater, childhood education, film, journalism and history, Nathan now lives with his family in Denver, CO. His words, good humor and video are enjoyed worldwide.

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