Hyundai is selling its new model not as a car, but as a place.
No, really, this Hyundai is called the place. More specifically, the company will call its smallest crossover the “Venue”. Hyundai bills this new car as a utility vehicle for “urban entrepreneurs”. Clearly, this one’s aimed at trendy, younger buyers, and Hyundai recently announced it will debut the Venue at the 2019 New York Auto Show.
We’ve had it on good authority that Hyundai would build a CUV to slot below the Kona. Apart from the name, however, we currently have no other information. It’s a peculiar name, at that, as it doesn’t match the rest of Hyundai’s crossover lineup. From the Kona through the Tucson, Santa Fe and Palisade, all the brand’s cars are named after American cities. It may not be much of a stretch to effectively call it the “place” after naming your other cars after different places around the country.
As far as competition, we suspect this will play with the smaller side of subcompact crossovers. Cars like the Ford EcoSport, Chevy Trax and Honda HR-V are the cars Hyundai is eyeing to attract these urban buyers.
At any rate, we won’t have long to wait. The Hyundai Venue will debut at this year’s New York Auto Show. Following the April 17 reveal, it will likely hit showrooms later this year. That would mirror the timeline of the Santa Fe’s appearance at last year’s show, as well as its launch in late 2018.
Stay tuned to TFLcar.com for more updates!