Prices top out over $91,000.
The 2020 Lincoln Aviator comes in three main trim levels on the 3.0-liter V6 model: Standard, Reserve and Black Label. Those models come with a 3.0-liter twin-turbocharged engine with 400 horsepower and 400 lb-ft of torque. However, there’s also a hybrid Grand Touring model available with 450 horsepower and 600 lb-ft of torque. The Grand Touring is available in its base trim, as well as the more luxurious Black Label trim.
All 2020 Lincoln Aviator models, regardless of trim, come mated to a 10-speed automatic transmission. Rear-wheel drive comes standard on all but the Black Label and Grand Touring, where all-wheel drive is standard. On the other models, all-wheel drive is a $2,500 option.
According to Lincoln’s configurator site, lesser Aviator models will be available early this summer. Black Label models are open to order now, but won’t be available until later in the summer.
How does it compare to the competition?
That $52,195 base price (including $1,095 destination) for the 2020 Lincoln Aviator Standard is nearly $7,000 more than the Lexus RX and $6,000 more than the Acura MDX. However, it does compare well against the German competition. The BMW X5 xDrive40i, for instance, starts off at a whopping $61,885. That’s almost $9,700 more expensive. The Audi Q7 Premium 2.0T starts at $54,545 — a more reasonable $2,350 over the Aviator. The Mercedes-Benz GLE 350 comes in $2,500 more than the Aviator.
Even the 2020 Lincoln Aviator Standard comes pretty well-equipped out the gate. You get a 10-inch infotainment display with Apple CarPlay and Android Auto and Sync 3. There’s also automatic LED headlights, Lincoln Co-Pilot 360 driver assistance equipment and a power liftgate.
Reserve models start at $57,285 and add 20-inch wheels, a 14-speaker Revel audio system, a 360-degree camera system and a hands-free liftgate.
Stepping up to the Black Label model ups the price to at least $78,790. For that price, you get 30-way heated and ventilated seats, a 28-speaker Revel Ultima 3D audio system, a head-up display, and 22-inch wheels.
Finally, Grand Touring models start at $69,895, while the Black Label Grand Touring is the most expensive Aviator of them all. The hybrid Black Label model kicks off at $88,895. While it does come with pretty much every option available on the Aviator, there are a few extras you can add on, even at this level. Chroma Caviar Dark Gray paint is a $1,750 option. You also have to pay $500 for a Class IV Tow Package.