Genesis, the new luxury brand from Hyundai, has announced pricing for the 2017 G80 mid-luxury sedan and all of its available option packages. The Korean automaker seems hellbent on challenging the status quo and giving the Germans a run for their money. While not the flagship G90, the G80 will likely be the brand’s bread and butter, cash cow, and ummm, let’s just say it’ll be important for the company.
The base price for the 3.8L V6-equipped models (311 hp, 293 lb-ft) with rear-wheel-drive is $42,350, including destination. Check the box for AWD and that number increases by $2,500. Shoppers who want the 5.0L V8 (420 hp, 383 lb-ft), which is available only with RWD, will have to pony up $55,500.
Standard on all G80 sedans is auto emergency braking, blind spot monitoring with rear cross traffic alert, lane keep assist, high beam assist, adaptive cruise control, e-parking brake with auto hold, and an 8-inch touchscreen with navigation and review camera.
In addition to the base trim level, the V6 G80 can be had with either one or two option packages. Adding to the base model’s features (or replacing them), the Premium Package ($4,750) includes LED fog lights, panoramic sunroof, 14-speaker audio system, 7-inch LCD display, front and rear parking sensors, ventilated front seats, power sunshade for the rear window, and manual shades for the back seat passengers. The next step up is the Ultimate Package ($4,200) which requires the Premium Package. As such, it includes everything the Premium Package does and adds leather, power driver seat cushion extender and side bolsters, matte wood and aluminum interior trim, head-up display, 9.2-inch touchscreen with nav, 17-speaker audio system, power trunk lid, and dual mode front vent control with CO2 sensor, to make sure you don’t nod off from too much carbon dioxide in the cabin.
The V8 models come only in the Ultimate trim level, which is included in the base price, so factor that into your decision making. The two items it does not get are the rear and side shades in the back, because, apparently, who cares about your passengers anyway when you’ve got a V8? Four options are available a la carte on all models: first-aid kit ($45), wheel locks ($55), cargo tray ($100), and mud guards ($115).
Until we have a chance to test drive the new Genesis G80, check out this 2015 Hyundai Genesis, its very similar predecessor: