Hyundai is building a luxury brand experience under the Genesis name and today’s media event at the Detroit auto show became an informal commencement ceremony for its flagship G90 sedan. Purchasing an expensive luxury car isn’t the right experience when walking into a Hyundai showroom, so the company created a premium brand based on 4 pillars.
- Athletic elegance
- Refined performance
- Human-focused innovation
- Stress-free customer experience
The G90 silhouette is both powerful and refined, from its prominent hood, generous wheelbase, minimized overhangs and sophisticated rear deck surfacing. Underneath the beautiful body panels is an adaptive multi-link suspension system for a smooth ride and exhilarating driving dynamics. Advanced safety features such as autonomous emergency braking with pedestrian detection, adaptive cruise control, and lane keeping assist are only a few of the technological innovations available with Genesis G90.
The G90’s interior is finished top-to-bottom in luxurious materials and crammed full of technology. The expansive center display houses a large 12.3-inch high-definition display. Real wood trim, ergonomically designed seats, and supple Nappa leather swaddle the passengers in posh comfort. An available 17-speaker Lexicon premium audio system keeps the road noise at bay. Smart features, such as a cabin CO2-level sensor and Air Quality System (AQS) that vents fresh air into the cabin, quietly work to enhance creature comfort.
The US-market G90 will offer two engine choices. The first choice is a 3.3-liter, twin-turbocharged V6, capable of 365 horsepower and 376 pound-feet of torque. Consumers looking for more power can choose the 5.0-liter V8 that churns out 420 horsepower and 383 lb-ft of torque. Both engines are paired to eight-speed automatic transmissions and can be optioned with Hyundai’s H-TRAC all-wheel-drive system.
With advanced technological innovation at its core, G90 features GENESIS SMART SENSE, a suite of driver safety technologies. These features cover the full spectrum of active and passive safety, from driver alertness and focus to total occupant safety, and even the safety of other drivers around you. This suite brings together systems such as Automatic Emergency Braking with Pedestrian Detection, Smart Cruise Control with Stop/Start, Smart Blind Spot Detection and Lane Keep Assist.
New Genesis showrooms have not been built, yet. With the aim at creating a stress-free customer experience and separating from the Hyundai showroom, a personal concierge service was created. Instead of prospective car buyers visiting a dealership, a car is brought to them after setting up an appointment.
Pricing and availability will be announced at a later date.
The Hyundai Genesis sedan is powerful, elegant, refined and luxurious, but it’s still a $50K Hyundai. In this TFLcar review we pose the question, “would you buy it?”