That ’70s Bug: VW Launches Limited-Run 2016 Beetle Denim [LA Show]

2016 VW Beetle Denim
2016 VW Beetle Denim

Updated: March 7, 2016

It’s the 1970s. Bellbottoms are still hip, feathered hair and disco are just about to take over. And Volkswagen introduces the Beetle Jeans, a special edition of the venerable Bug complete with denim interior and “jeans” graphics.

Now, VW is announcing a version of the new Beetle that pays homage to the old jeans-inspired Bug called the Beetle Denim.

To make the special-edition Beetle, VW started with a Beetle Convertible and added special exterior and interior touches. The special run, which is limited to 2,000 examples, is split evenly between two colors: Pure White and Stonewashed Blue. The convertible top has been finished in a dark blue fabric that resembles denim.

Inside, the Beetle Denim has real denim material on the seats. The seat pockets have been styled to look like jean pockets, even down to the small red “Beetle” tag on the side. The seats also feature white piping and leatherette accents.

2016 VW Beetle Denim interior

The dash is done up in a complementary silver-blue color. As in other 2016 Beetles, the Denim version will have the company’s new MIB II infotainment system, with a 5-inch touchscreen and plenty of connectivity for smartphones, including Bluetooth and USB.

Apart from the appearance package, the Beetle Denim is no different from any other Beetle. Under the hood is the same 1.8-liter, turbocharged TSI four cylinder making 170 horsepower and 184 lb-ft of torque. The TSI engine is mated to a six-speed automatic transmission.

The Beetle Denim will be available at VW dealers in early 2016, and when they’re gone, they’re gone.Price for the exclusive limited edition model starts at $25,995.

Check out this TFLcar mashup review of the 2015 VW Golf TDI and the 2015 VW Beetle R Line: