September 2014 saw some jostling for sales position among the midsize sedans. The Honda Accord still holds the number one sales spot for September over the same month of last year, and shows strength with a big 30.9% sales improvement. Toyota Camry was again second and actually declined, but this is most likely has to do with the model change-over as the refreshed 2015 Camry is coming to market this fall. Some consumers are waiting for the new model to arrive. The Camry is still number one in year-to-date (YTD) sales.
However, Ford Fusion sneaked into the third sales position with the narrowest margin over the Nissan Altima. The Chevy Malibu jumped over both: the Kia Optima and Hyundai Sonata and into fifth place for the month. The all-new 2015 Chrysler 200 is picking up steam with a 15% monthly growth as it hopped over the declining Kia Optima and VW Passat into seventh place.
The most improved midsize sedans are still at the bottom. The stylish Mazda6 grew 34.6% for the month and it is the most improved sedan for the year. The Mazda continues to struggle with supply, and it drops to last place at the hand of the redesigned 2015 Subaru Legacy. The Subaru more than doubled for the month and went positive for the year. It has potential to pass the Passat for monthly sales numbers this year.
The industry and this segment are hotter than hot. Many competitors are bringing all-new models to the market at the same time for a chance to find more consumers. Stay tuned as TFLcar brings you more matchup from this segment (2015 Chrysler 200 vs. 2015 Subaru Legacy is coming soon).
Midsize Sedan – September 2014
| Sep 2014 # | Sep ’14 / ’13 % | YTD 2014 # | YTD ’14 / ’13 % | |
| Honda Accord | 32,956 | 30.9% | 304,382 | 7.9% |
| Toyota Camry | 28,507 | -10.6% | 334,978 | 5.0% |
| Ford Fusion | 21,693 | 8.6% | 240,585 | 6.3% |
| Nissan Altima | 21,675 | 2.1% | 256,935 | 3.0% |
| Chevrolet Malibu | 15,186 | 4.8% | 148,574 | -4.1% |
| Hyundai Sonata | 14,918 | 7.5% | 164,934 | 8.0% |
| Chrysler 200 | 10,995 | 15.0% | 75,142 | -27.0% |
| Kia Optima | 10,908 | -6.3% | 122,646 | -1.1% |
| VW Passat | 7,280 | -7.8% | 74,913 | -11.1% |
| Subaru Legacy* | 6,198 | 117.7% | 34,718 | 4.1% |
| Mazda6 | 4,263 | 34.6% | 41,861 | 28.7% |
* Subaru Outback is not counted in Legacy sales.
Check out this fun and informative TFLcar matchup between 2014 Honda Accord Hybrid and 2014 Toyota Camry Hybrid.
Andre Smirnov is a life-long automotive enthusiast, writer, reporter, and software engineer. He has been writing and reporting at TFL since 2011.
