If the rest of the world can sell cars on eBay why can't GM, or so the thinking must go?
Today General Motors announced a partnership with eBay to sell new cars on the online auction web site.
But because by California franchise law car manufactures can't sell cars directly to car buyers…GM will go through its dealers in CA to sell new cars on eBay.
"Nothing about that will
change," said GM spokesman John M. McDonald. "This builds on that
existing relationship. Dealers would control the inventory and what
pricing they have out there."
According to MercuryNews.com:
"GM dealers already sell used
and certified pre-owned cars on eBay. And plenty of dealers already
sell new cars directly to customers over the Internet. This experiment,
said McDonald, "would enable dealers collectively to expose their new
car products to a wider range of customers and generate leads."
