Mazda has teamed up with Xbox for a first-of-its-kind global live stream of a new vehicle introduction. They’ve yet to announce the name of the vehicle being revealed at the event, but have indicated that it will all be broadcast at 9:00 PM EDT on June 26th via Xbox.
The vehicle introduction will take place in New York City along with a free concert by award-winning band Metric. This is the finale of a multi-city reveal cadence that will start in Melbourne, Australia and then move through St. Petersburg, Istanbul and London.
Mazda will be building excitement for the big event by launching a series of tie-ins with their new Game Changer advertising campaign that was launched back in April. Things kick-off with the hashtag #GameChanger which fans can find on Facebook, Twitter and G+ so they can join the conversation about the new vehicle reveal.
MazdaUSA.com will also be directing fans to a dedicated Xbox landing page where they can read details about the event, follow a countdown clock, and enter a sweepstakes. The winner of the sweepstakes will get $2,500 to create their own personal dream trip to the music event of their choosing.
The collaboration with Xbox is seen by Mazda as a way to reinforce their focus on technology and the connected experience of driving a Mazda. For its part, Xbox is thrilled to be able to showcase the power of the Xbox to broadcast a worldwide event that will reach millions of users.
Everyone watching the reveal will not only get a free Metric concert and the chance to win the $2,500 sweepstakes, but their Xbox avatars will get a little souvenir of the whole thing. A specially branded #GameChanger t-shirt will be added to their avatar’s wardrobe which is the first time a giveaway of this kind has been associated with a live event.
Nicole Wakelin fell in love with cars as a teenager when she got to go for a ride in a Ferrari. It was red and it was fast and that was all that mattered. Game over. She considers things a bit more carefully now, but still has a weakness for fast, beautiful cars. Nicole also writes for NerdApproved and GeekMom.