Stephen Colbert made a surprise appearance at the New York Auto Show and challenged Virgin’s Richard Branson and Microsoft’s founder Mark Allen to a sail boat race to Bermuda.
Audi is sponsoring Colbert’s sail boat and the Comedy Central comedian used the occasion to not only one-up the man-child millionaires, but to announce the partnership with Audi.
Audi’s North American CEO Johan de Nysschen presented Colbert with a special Audi life saver that Colbert said would only rescue about four out of his dozen strong crew.
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