Aston Martin’s first SUV is priced around its chief rivals.
The DBX has been a long time in the making, and now the company announced formal pricing for the upcoming model. At $189,900 (not including destination), it’s priced higher than the entry-level Vantage, but less than the DB11 in the lineup.
On top of revealing the price, we finally get a good look at the model’s interior. As you’d expect, there’s a wide range of leather and luxurious trim, as well as a large infotainment display. On the whole, it seems to stay in line with other Aston Martin interiors, although the screen is set into the center stack.
The 2020 Aston Martin DBX will ship with a Mercedes-AMG-sourced twin-turbocharged V8 engine. In this application, the 4.0-liter unit manages 542 horsepower, which is more than you get in the Vantage and V8-powered DB11. We’ll have more specific information soon, as Aston Martin said it would debut the DBX in Beijing on November 20. From there, it will start production at its new St. Athan, Wales plant in mid-2020.
As it happens, the field of luxury crossovers against which the DBX will compete continues to grow. It’s more expensive than the V8-powered Bentley Bentayga, but less expensive than the Lamborghini Urus or Rolls-Royce Cullinan. Ferrari is also throwing its hat in the SUV ring with the Purosangue sometime in the next two years. The company needs to move more units to compete, and the DBX is the linchpin in lifting its annual production numbers well above 10,000 units each year. In 2018, Aston Martin sold 6,441 cars.