Preview of New Mazda Crossover Concept at Frankfurt Motor Show

mazda koeuru concept

The 2015 Frankfurt Motor Show is drawing closer and Mazda will be unveiling a new crossover SUV concept. Designated as “Koeru”, the concept showcases the latest evolution of Mazda’s KODO design language.

“The design aims to impart “the power and vitality of a wild animal while maintaining a sense of refined dignity,” Mazda said in a statement today.

The name Koeru comes from the Japanese word for “exceed” or “go beyond.” It represents Mazda’s ambition to transcend “existing category standards and stereotypes” with vehicle. The first illustration of the study reveals the familiar KODO – Soul of Motion design language, emphasized by the signature grille design, low-profile headlights, and flowing wheel arches. The low roofline and front-end are similar to the Mazda CX-3 subcompact crossover.

mazda koeru concept

Mazda has suggested the Koeru concept is close to production and hints that it could be the company’s next mid-size crossover or replacement for the aging CX-9. The 7-seater crossover is the only model that hasn’t been updated with fuel-saving SKYACTIV technology. Or the Koeru could be a preview of a performance-oriented Mazdaspeed variant of the CX-3 or CX-5 crossovers.

The 2016 Mazda CX-3 is the brand’s latest addition to the crossover segment. Here is a video that gives some insight as to how cute-ute’s drives.