Americans don’t fall for Fiat 500’s small charm: Dealers have half year supply on lots


The Fiat 500 has been a smash hit in Europe, but so far the American market is proving harder to crack.

According to a recently published report Fiat USA has a half a year supply of the small Italian cars having only sold 15,826 units through October.

That’s well below the very ambitious 50,000 sales target set for 2011 that Fiat set for itself.

The results of the slow sales means that Fiat is now offering a $500 rebate to help spur demand.

It also means that Laura Souve, the head of the Fiat in North America, is leaving the company according to published reports.

American Fiat dealers are reporting that the American new car buyers are not interested in such tiny cars. In fact, 29 of Fiat’s 130 American dealers did not sell a single car last month according to recently published reports.

We found the Italian car charming when we recently compared it to the Mazda 2. Check out the video review below.

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