Current Ferrari President Luca di Montezemelo recently said that the world will never see an all electric Italian prancing horse supercar.
“You will never see a Ferrari electric because I don’t believe in electric cars, because I don’t think they represent an important step forward for pollution or CO2 or the environment. But, we are working very, very hard on the hybrid Ferrari. This should be the future, and I hope in a couple of years you can see it,” said Luca di Montezemelo.
We can’t help but wonder what Luca di Montezemelo bosses over at Fiat think of electric cars given that Fiat is about to release an all electric version of the iconic Fiat 500.
As you may know, Ferrari is owned by Fiat, and perhaps what Luca di Montezemelo personally believes “represent an important step forward for pollution or CO2 or the environment,” is not as important as what Ferrari customers ultimately decide they want, or perhaps and more importantly, don’t want.
While it is somewhat refreshing to hear a president of a iconic car company so adamantly and casually put his personal beliefs on the table, we can’t help but suspect that from a purely business point of view it might be a wiser business move to give the customer what they want.
After all, Tesla has already managed to sell over 1500 all-electric Roadsters, and while that number may not be big in terms of Toyota sales, it does represent 1500 potential car sales that did not go to Ferrari, or if you look at it the other way around 1500 potential customers that in the future many want an all electric Ferrari.
Check out the video below as Ferrari President Luca di Montezemelo unveils the latest all- wheel-drive Ferrari…another new first for the brand that once swore it would only build rear wheel drive suprcars.