Volvo Prices the All-Electric EX90 From $77,990, Undercutting Its Rivals

Including what Volvo says is its highest level of standard safety features, the EX90 comes in a little bit cheaper than its three-row rivals.

The Tesla Model X pioneered a three-row electric SUV, but other models are jumping into the fray, including the 2025 Volvo EX90. In fact, the automaker finally announced pricing for its electric flagship alternative to the long-running XC90 SUV. Including the automaker’s $1,295 destination charge, the EX90 starts off at $77,990 and features what Volvo says is “the highest level of standard safety features of any Volvo car to date.” Normally I’d dismiss that as extra marketing fluff, but do keep in mind this is Volvo we’re talking about here. It’s not like the company skimped on safety over the past several decades.

That starting price puts the EX90 at least $1,000 lower than its closest rivals, including the $79,050 Mercedes-Benz EQE SUV, $79,990 Tesla Model X, the $79,800 Rivian R1S and the $88,095 BMW iX.

More specifically, your money gets a host of radar and lidar sensors as well as cameras, all controlled by the Nvidia Drive software platform, allowing the car to detect hazards in glaring conditions or complete darkness up to 250 meters (820 feet), a greater distance than the driver may be able to manage left to their own devices. It’s not enough these days to just install the hardware, though: Hopefully that system will continue to improve with over-the-air software updates.

The 2025 Volvo EX90 will launch with two versions of its “Twin Motor” powertrain: A standard version and a Performance variant. Both options use the same 111-kWh battery. The standard model, however, puts out “just” 402 horsepower and 568 lb-ft of torque (similar to the XC40 Recharge), which Volvo says makes it good for the 0-60 sprint in 5.7 seconds.

If you want even more grunt than that, including a second faster (4.7 second) 0-60 time, the Twin Motor Performance bumps the output up to 496 horsepower and 671 lb-ft of torque. With the extra power, the company says the range figure only drops from 319 miles to 300 miles. With 250-kW DC fast charging, Volvo says the car can charge from 10% to 80% in about 30 minutes. The car also employs bi-directional charging, meaning you can power appliances in your home or another EV.

Volvo EX90 trim walk

While the smaller EX30 launches with a “Core” model, the larger EX90 only comes in two trims: Plus and Ultra. Depending on whether you want captain’s chairs, though, you’ll be able to buy one in either a 6-seater (2-2-2) or 7-seater (2-3-2) configuration. Going for the easier access to the third row adds $500 to the EX90’s overall price. The Ultra trim, obviously, adds in the most luxurious features, including items like massaging front seats, soft-close doors, laminated side glace, air suspension and larger 21-inch wheels (the Plus comes on 20s).

Pricing for the Twin Motor Plus, with the standard power output, starts at $77,990 including destination, with a second-row bench seat. Again, the captain’s chairs will bump that initial asking price up to $78,490. Go for the Ultra trim, and you’ll have to spend at least $82,340 ($82,840 for the 6-seater version) before any added-cost options or accessories.

The Twin Motor Performance naturally bumps the price up again, but not by as much as you might expect. Opt for the faster version, and you’ll have to spend at least $82,990 for the Plus 7-seater option, or up to $87,840 for the 6-seater Ultra model. There are a few no-cost options like wool-blend upholstery to change up the experience a bit, but the fantastic 25-speaker Bowers & Wilkins sound system is still a $3,200 option, even on the highest end model. Volvo does that with the XC90 too, and while I wince at that cost even on a nearly $83,000 SUV…I’d argue it’s actually worth the extra cash. I guess if you’re already hovering about $80,000, what’s another $3,000 anyway? If you’re not an audiophile, though, at least you can skip that check box to save a bit of money.

US versions of the 2025 Volvo EX90 are built right here in America, at the company’s Ridgeville, South Carolina plant, just outside Charleston. However, it does use a Chinese-built CATL battery pack, so it’s unclear which trims (if any) qualify for the revamped $7,500 EV tax credit. Pre-orders are open now, with initial deliveries set for the first half of 2024.