Ford’s Edge gets a more premium trim level with “Titanium Elite” apparance package
When you reach the top of Ford’s model food chain with the “Titanium” or the “Platinum”, where do you go from there? Rhodium? Palladium? Apparently not. According to Ford, that’s when you go into Elite territory.
Ford is hoping to cash in on the mid-size crossover boom by refreshing its entire Edge lineup for the 2019 model year. In Detroit, we showed you the edgiest Edge of them all: the brand new ST version. Turns out that’s not the only addition to the Edge lineup. Ford’s also introducing this: the “Titanium Elite” appearance package.
The company’s marketing this move primarily at high-trim series buyers and women. According to Ford’s marketing data, they’ve sold over 1.3 million units of the Edge since its introduction in 2006. The Edge also just enjoyed its best sales year, with 142,603 vehicles sold in 2017. Out of those sales, people are turning more toward the higher trim levels when they decide to purchase. Ford has seen an 8 percent sales jump over the past four years of their Edge Titanium and Sport trims.
Women comprise nearly half of Edge sales (48 percent), compared to the brand average of 34 percent. That’s second only to the Escape, where women comprise 53 percent of sales. As the company moves to secure even bigger sales momentum, they’ve turned to this new appearance package as a way to entice buyers toward the premium end of the Edge lineup.
Titanium Elite features
Mechanically, there’s nothing that separates the Edge Titanium Elite over its lesser-equipped siblings. That means a 2.0-liter EcoBoost four-cylinder engine mated to an eight-speed automatic transmission. There’s a whole suite of driver assist features including Adaptive Cruise Control, Pre-Collision Assist and Active Park Assist, among a plethora of other safety tech.
Ford sets the Titanium Elite package apart from other Edge models with full body color sides, a different rear skid plate and unique 20-inch wheels. There’s no word on pricing or availability of the Titanium Elite package at time of writing, but we don’t expect it to be too much of a premium on the current Titanium’s $36,925 price tag.
Stay tuned for more updates from the Chicago Auto Show! Tune in to on YouTube tomorrow (2/9) at 10 AM for our TFLnow Live show, coming right from the show floor. Subscribe to The Fast Lane Car on YouTube for more videos on your favorite new models!
2019 Ford Edge Titanium Elite [Photos: James Lipman]