The all-new 2017 Land Rover Discovery made its first appearance in North America at an event in Venice, California ahead of the 2016 Los Angeles Auto Show.
The Discovery, which made its world-wide debut at the Paris auto show earlier this year, is Land Rover’s replacement for the LR4 and a return of the legendary Discovery name to the U.S. The three-row SUV will be available midway through 2017 at a starting price of $49,990, plus $995 destination, and will offer either a a 3.0-liter, supercharged gasoline V-6 or a 3.0-liter turbocharged diesel.
The new Disco popped up at a consumer popup event called Discovery Venice, where the public can check out the new Land Rover along with a plethora of products including sports and fitness, cycling, and surfing gear. Some quasi-celebrities will be there as well, like volleyballer Gabby Reece and her husband, surfer Laird Hamilton (pictured above).
The event, which kicked off on November 11, runs through November 14. It’s held at 1515 Abbot Kinney Blvd, Venice, California, for those in the neighborhood who want to get a firsthand look at the all new Discover.
The Discovery will also be at the Los Angeles Auto Show, which TFLcar will be covering in full. Stay tuned for more updates from the show.
And check out this related TFLcar video of the Land Rover Discovery Vision concept from way back in 2014, which foretold the styling direction of the new Discovery: