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Home Brand Cadillac
  • Cadillac
  • General Motors
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  • Inside Automotive

Cadillac Could Raise The Crest And Drop The Wreath

By
Roman Mica
-
July 26, 2013
Cadillac_Logo1-626x491
This is the Cadillac emblem as we know it today.

Cadillac, America’s premier luxury brand, may be about to drop the famous laurel wreaths from its logo. That’s right, Cadillacs could be allowed to roam free with a simple crest. That crest, incidentally, was inspired by the original family coat of arms of Antoine Laumet de La Mothe, sieur de Cadillac, a French explorer that helped found Detroit in the early 1700s.

A wreath-less logo would be the first major change to the company’s insignia in more than a decade. Sounds like herecy but, this wouldn’t be the first time that the crest has appeared without a wreath. 1960’s and 1970’s models were adorned with crest only. Even the ill-fated Catera highlighted the ducks more than the wreath. The laurel wreaths were deemed to be old-fashioned based on feedback from potential customers

Cadillac_Logo2
While shocking, the company’s decision would be keeping in line with rivals like BMW and Mercedes who have maintained a simple one-piece shape.

Designers expect huge public reactions to the new logo in order to determine how they should move forward. There’s still time to get your cuff links and lapel pins with the current look. If approved, the new logo won’t appear on any Cadillac models before the 2015.

Speaking of luxury brands, check out this fun video with Roman driving a Bentley in China!

  • TAGS
  • BMW
  • Cadillac
  • Crest and Wreath
  • Logo
  • luxury
  • Mercedes-Benz
Previous articleIs this the next Mitsubishi Mirage Sedan and is it coming to the USA?
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Roman Mica
Roman Mica is a publisher, columnist, journalist, and author, who spent his early years driving fast on the German autobahn. When he’s not reviewing cars or producing videos, you can find him training for triathlons and writing about endurance sports for EverymanTri.com as our sister blog’s publisher. Mica is a former broadcast reporter with his Master’s Degree in journalism from Northwestern University. He is also a presenter for TFLcar’s very popular video review channels on YouTube.

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