As you certainly must know puck-up trucks are big business in the United States.
They continually out sell passenger cars, and generate serious revenue for both the domestic and foreign the car manufacturers.
So it must come as great news to Chrysler to have the 2010 Ram Heavy Duty pick-up truck named by Motor Trend as truck of the year.
The new Ram pick-up is equipped with a host of new features which may have convinced the Motor Trend editors to pick it for 2010.
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Today's press release and MT video announcement it below:
Auburn Hills, Mich. , Dec 10, 2009 – The editors of Motor Trend today named the all-new 2010 Ram 2500/3500 Heavy Duty pickups the magazine’s “2010 Truck of the Year.”
“To have our all-new 2010 Ram Heavy Duty named Truck of the Year by the editors of Motor Trend really defines how great this new Ram Heavy Duty pickup is,” said Fred Diaz, President and Chief Executive Officer—Ram Truck Brand, Chrysler Group LLC. “The Motor Trend Truck of the Year Award is like a standing ovation for the Chrysler Group designers, engineers and planners who developed this incredible Ram Heavy Duty Truck.”
Motor Trend Truck of the Year contenders are evaluated using six criteria, which includes design advancement, engineering excellence, intended function, efficiency, safety and value. To be eligible, a vehicle must have been substantially changed from the previous model.
“The 2010 Ram Heavy Duty absolutely nailed the award in terms of our criteria, from the attractive exterior styling, to the plush and quiet cabins, to the tough and capable powertrains, especially the impressive Cummins diesel, which meets 50-state emissions standards without needing expensive after-treatment technology,” said Angus MacKenzie, Editor-in-Chief, Motor Trend. “It delivers the capability heavy duty truck users demand, with style and refinement they perhaps did not expect.”
Innovative New Features Strengthen Ram Heavy Duty’s Capability and Performance
The 2010 Ram Heavy Duty brings increased capability and innovative new features to the heavy-duty segment with an uncompromising attitude that remains the standard for all full-size heavy-duty pickups.
For 2010, the all-new Ram Heavy Duty is available in five distinct trim models—ST, SLT, TRX, Power Wagon and Laramie. Each has a unique appearance and offers various equipment options.
Ram Heavy Duty delivers the performance and amenities customers demand. The 2010 Ram Heavy Duty pickups feature a hydro-formed, fully boxed frame with advanced torsional rigidity and stiffness. A coil-spring suspension setup is used up front, while the multi-leaf spring design is maintained in the rear for heavy-duty capability. Front and rear shocks and springs are tuned for optimum ride quality and capability.
Improved suspension tuning and new C-pillar hydra mounts were added to the 2010 Ram Heavy Duty models to improve damping through the frame-bending mode frequency in order to better manage shake and after-shake response. The result is reduced shake, which means an improved ride for the customer.
The new 2010 Ram 2500 and 3500 pickups offer the only standard exhaust brake in the segment (diesel-equipped models). This feature reduces brake fade, prolongs brake life and provides confidence and safety when hauling heavy loads on downhill grades. Large front (360 mm) and rear (358 mm) brakes with integrated Anti-lock Brake System (ABS) increase brake life and braking stability.
An available integrated trailer brake control provides better driver control in towing situations. Trailer brake control information is conveniently displayed in the Electronic Vehicle Information Center (EVIC), which is standard on all Ram heavy duty models equipped with a diesel engine and available on gas SLT, TRX and Laramie models.
In addition, new 2010 Ram transmissions include Electronic Range Select, which enables the driver to manually limit the highest available transmission gear, allowing manual upshifts and downshifts based on road speed and engine speed. A tow/haul mode switch enhances tow capability while towing. Tow/haul mode is available on both five-speed and six-speed automatic transmissions.