Genesis Luxury Brand Hints at Future Design with New York Concept [NYIAS]

Hyundai New York Concept front 3/4
GENESIS revealed its hybrid sports sedan concept — code name New York Concept — at the New York International Auto Show (NYIAS). The luxury concept highlights what GENESIS calls its ‘Athletic Elegance’ design that we first saw in the Vision G concept, and later in production with the Genesis G90 sedan. The ‘athletic’ in their design philosophy comes from the car’s 2.0 Liter GDi four-cylinder turbo engine which makes 240 horsepower and 260 lb-ft of torque. According to Genesis, “The advanced technological features and precise design language of the concept emphasize key aspects of Korean culture, while elevating the value and perception of the GENESIS brand.”

Hyundai New York Concept rear 3/4

Certainly the design of the car has a sense of elegance about it, while also maintaining a sporty look. Manfred Fitzgerald, Head of GENESIS said, “The New York Concept is a progressive concept car that showcases the design quality of the brand. With its expressive volumes and refined design, the New York Concept truly embodies the ‘Athletic Elegance,’ that characterizes GENESIS products and will continue to do so for future models that come from our luxury brand. Revealing the concept in New York is a fitting opportunity for GENESIS.”

Genesis New York Concept interior

Alongside the relative success of the GENESIS brand, the designers were influenced in many ways by modern luxury lifestyles and products according to their press release. The New York Concept is designed to express GENESIS’ ‘modern view of luxury’. The outside has many unique design points, but it is the idea behind the interior of the car where things get a bit more unusual.

The New York Concept presents what GENESIS calls a ‘Human Machine Interface’ (HMI) concept. With this new concept, GENESIS tries to set a new standard for user experience and function control. The New York Concept showcases how the instrument cluster and center stack are merged into one curved horizontal 21-inch 4K display made by LG, allowing a unique driver-oriented architecture thanks to LG’s Advanced High Performance In-plane Switching technology which allows for a greater viewing angle.

Hyundai New York Concept rear seat

The New York Concept gives us a unique look into the potential design future of the budding Korean luxury brand.

To see the Korean’s ‘Athletic Elegance’ in motion, check out our review of the 2015 Hyundai Genesis: