Fisker Slashes Ocean SUV Prices, Offers Up to $24,000 Off Unsold Models

The fire-sale comes as the company faces dire financial straits

Fisker Ocean - featured
(Images: Fisker Inc.)

You could net an incredible deal on a new Fisker Ocean, but there are some caveats…

As EV startup Fisker faces a grim financial situation with its stock delisted and bankruptcy seemingly imminent, it is resorting to dramatic price cuts to shift its unsold inventory to bring in some revenue. On Wednesday, the company slashed prices on unsold 2023-model Fisker Ocean SUVs by up to $25,000 — suddenly making it one of the most affordable EVs on the market. That is, if you’re willing to take on some risk (more on that below).

Specifically, the price drops impact all three of the Ocean’s trim levels, with more expensive versions getting deeper discounts. The base Ocean Sport gets a $14,000 shave off its asking price, down to a remarkably low $24,999. The mid-range 2023 Fisker Ocean Ultra now goes for $34,999 (an $18,000 price drop), while the Ocean Extreme is now going for $37,499, down $24,000 from before. Pricing excludes destination fees, but it also excludes available incentives.

While the Ocean doesn’t qualify for the $7,500 EV tax credit since it’s built in Austria, you may be able to get some state or local incentives depending on where you live.

Fisker notes unsold 2023 inventory also comes equipped with up to $7,000 in options, including added-cost paint colors or larger wheels.

You may be asking a completely understandable question at this point: What if I buy the car, then Fisker goes under? At least, one of the burning questions in my mind is what after-sales support will look like.

At the moment, that situation is unclear, as we don’t yet know exactly what’s going on behind the scenes. Whether the company files for Chapter 7 (liquidation) or Chapter 11 (reorganization) will in part shape the answer to that question. Similar to what General Motors and Chrysler did in 2009 as part of the Great Recession, restructuring could keep Fisker’s customer services in-house and uninterrupted, even during the proceedings. If the company’s assets are sold to a third-party, however, that would change where and how owners go about servicing their cars.

Recently, Fisker paused Ocean production for six weeks as it navigated potential talks with an automaker, which fell through this week. It also laid off roughly 15% of its staff earlier this month, as it warned it was running through its remaining cash reserves, and paused production for six weeks in an effort to sell 4,700 units in its existing inventory — which the company said was worth “over $200 million.”

Correction: An earlier version of this post said the discount on the Ocean Extreme was $25,000, when it’s actually $24,000. Apologies for the error!