Ford calls a new program to include free home chargers and installation its ‘Power Promise’.
No matter how you slice it, diving into the world of EV ownership can be an expensive enterprise right off the bat. Not only are the vehicles themselves pricey to purchase (even with federal incentives), but preparing your home for EV charging is another added bill to consider. From October 1, though, Ford will provide a free home charger to customers who grabs a new F-150 Lightning, Mustang Mach-E or E-Transit van.
CEO Jim Farley announced the details Monday through a LinkedIn post Monday morning. “It’s simple. Buy or lease a retail [Ford EV] and take home a complimentary home charger with you or have it delivered, and when you’re ready, an expert comes out to install it at no charge for a standard install. This takes the guesswork out of installation, including costs, to help you save time and money by filling up at home.” For fleet buyers, the company’s ‘Ford Pro’ arm covers business customers with a commercial charging cash incentive.
Ford’s Power Promise also promises to include 24/7 live support, as well as roadside assistance that will take them to the nearest charging station or dealership.
If you did have to buy the charging station yourself, it would typically set you back $1,310 before installation. The SAE Level 2 charger can charge up your EV at up to 80 amps (provided your home’s electrical setup can support it), and features a CCS-type plus, at least for now. Starting next year, Ford’s EVs will switch over to the NACS standard, integrating the Tesla-style ports natively into its EVs moving forward.
For customers who don’t have the ability to install a home charger — those who live in apartments, for example — Ford says it will offer a $2,000 public charging credit.
If you want to take advantage of the Power Promise offer, though, you’ll have to take delivery in the fourth quarter. The free charger offer isn’t sticking around, and only applies to customers who buy or lease an EV from a participating Ford dealer between October 1 and January 2, 2025.
