Best Wrangler Sales Month Ever: FCA Posts Best March Sales in 17 Years [News]

Jeep Wrangler JK and JL take on Hummer Hill
Jeep Wrangler JL Rubicon. [Photo: FCA]

FCA posted the strongest March sales in 12 years, buoyed by the all-new 2018 Jeep Wrangler

Fiat-Chrysler’s sales were a mixed bag in March 2018. While some brands like Jeep saw soaring figures, others like FIAT languished in the marketplace. On the whole, the company sold 216,063 vehicles last month, a 14 percent increase over the 190,254 vehicles it sold in March of last year. Not only that, but FCA posted the best month it’s seen since 2001. Fleet sales accounted for 25 percent of FCA’s total volume. Still, even at retail, the company had a good month, with an 11 percent bump (162,304 vehicles) over the same time in 2017. Jeep, Chrysler, and Alfa Romeo all gained significantly, while Fiat, Dodge and Ram sales declined.

Here’s FCA’s month by the numbers:

Brand March 2018 sales March 2017 sales MoM change (%) Best-selling model
Alfa Romeo 2,576 555 +364% Giulia (1,284 units)
Chrysler 19,499 16,969 +15% Pacifica (13,086 units)
Dodge 49,184 50,076 -2% Journey (10,275 units)
Fiat 1,544 2,922 -47% 500X (607 units)
Jeep 98,382 67,983 +45% Wrangler (27,829 units)
ALL FCA 216,063 190,254 +13.6% Wrangler (27,829 units)

Wrangler posts best sales month ever

By far, the best-selling FCA model in March 2018 was the Jeep Wrangler. The brand-new Wrangler JL just hit dealer lots, so it makes sense that a glut of sales would follow. As people take deliveries and buy the new Wrangler off showroom lots, sales have soared. While sales of the JL are now underway, the outgoing JK model is still in production through this model year. The Cherokee also did well – sales were up 63% over March 2017.

Chrysler, Dodge, FIAT, Alfa Romeo sales are a mixed bag

Chrysler brand sales have picked up thanks to strong sales of the Pacifica minivan. It wasn’t alone, however – Chrysler 300 sales were up 25% as well, which helps the brand rebound from historically slow sales while the now-extinct 200 was still in production.

Dodge brand sales stayed fairly steady, only falling 2% from March 2017. All the brand’s models are long in the tooth by now. While Challenger sales picked up 31%, other models fell – some dramatically. It makes sense, as all models are long in the tooth by now.

FIAT’s sales are down significantly – 47%, in fact, over March 2017. The worst drop was the 500, which saw a 74% decline in sales. Strangely, sales of the 500L picked up, while the 500X and 124 Spider slipped.

Alfa Romeo has been on a roll, with two strong-selling models flanking the low-volume 4C. Mind you, by “strong sales”, neither the Giulia nor the Stelvio broke 1,300 units in March. Still, that’s significant process from where the brand was this time last year.

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