The Rolls-Royce Serenity Concept is Silky Smooth [Geneva Preview]


If there is one thing that Rolls-Royce knows how to do, it’s luxury, and the Rolls-Royce Serenity concept is no exception. This unique, one-off, Phantom-based offering is scheduled to be unveiled at this year’s Geneva Auto show. Inspired by European furniture design and royal Japanese garments, this super-lux sedan will feature silk throughout the cabin, with the finest wood veneers inlaid on just about every panel of the interior. One of the more eye-catching features will be the “silk blossom” design that will be sewn into the headliner.

It is safe to say that plenty of attention will be drawn from onlookers once the Rolls-Royce Serenity concept is revealed at the show. Check out the press release below for more information, and stay tuned to TFLcar for updates as they emerge.

In the meantime, check out this TFLcar 0-60 MPH review of the Rolls-Royce Wraith:

– Press release for the Rolls-Royce Serenity Concept –


12.02.2015 — The Rolls-Royce Motor Cars stand at this year’s Geneva International Motor Show will be a haven of tranquility as the celebrated marque brings Serenity to Switzerland.

Celebrating the historical role played by silk as a symbol of regal and imperial power, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off motor car which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce.

Delivering authentic modern luxury, Serenity will reintroduce the finest of textiles to create the most opulent interior of any luxury car. This unique design demonstrates the levels of craftsmanship, creativity and attention to detail only Rolls-Royce Motor Cars can offer.

The marque’s Bespoke Design team has taken inspiration from the opulent interiors of
Rolls-Royces that have conveyed Kings and Queens, Emperors and Empresses and world leaders throughout history, whilst using contemporary interpretations of European furniture combined with Japanese Royal Kimono designs to deliver a truly innovative, modern and tranquil Rolls-Royce interior.

The new benchmark in super-luxury motor cars will be unveiled at a press conference in Hall 6 of the Geneva International Motor Show at 13.30hrs on 3rd March. The car will be on the stand for visitors to admire from 5th to 15th March.