Dodge brings back the good-old-blast-from-the-past color to 2010 Challenger

2010 Dodge Challenger RT Classic - Plum Crazy - White Stripe

Auburn Hills, Mich., Oct 22, 2009 – Dodge today announced an exclusive production run of the 2010 Dodge Challenger R/T Classic and SRT8 featuring the classic Plum Crazy Pearl Coat exterior color. Both Dodge Challenger models deliver the best of modern American muscle-car characteristics—unmistakable design, world-class handling, powerful HEMI® V-8 engines and technology—now with an extra dose of nostalgia.

“The new Plum Crazy R/T Classic and SRT8 feature more than just memorable blast-from-the-past design cues and HEMI engines; both models exude the very core of Dodge Challenger’s roots,” said Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand and Senior Vice President—Product Design, Chrysler Group LLC. “Our new Plum Crazy limited-edition models pay homage to Challenger’s heritage while delivering the passion and excitement Dodge fans and customers demand.”

The U.S. Manufacturer's Suggested Retail Price (MSRP) for the new 2010 Dodge Challenger R/T Classic in Plum Crazy Pearl Coat is $35,140, while the high-performance SRT8 model is $44,155 (both prices include $725 destination). Both Plum Crazy models are available for ordering now at Dodge dealerships nationwide.

2010 Dodge Challenger R/T Classic Plum Crazy

Based on the powerful 2010 Dodge Challenger R/T, the Dodge Challenger R/T Classic Plum Crazy edition is the first to offer dual throwback A-line body-side R/T stripes in matte black or new bright white. Completing the look are “Challenger” fender badges in classic script, large 20-inch polished-chrome heritage wheels with all-season performance tires, classic egg-crate grille with heritage “R/T” badge, body-color rear spoiler, functional hood scoop and chromed fuel-filler door.

When paired with the Tremec six-speed manual transmission, the 2010 Dodge Challenger R/T Classic Plum Crazy includes the performance-minded Track Pak with precision-shift “pistol-grip” shifter, anti-spin 3.92 differential and a performance-tuned dual exhaust with two low-restriction bottle resonators for maximum “throatiness.” And when it’s time to deliver, the Plum Crazy R/T Classic can accelerate from zero to 60 mph in less than 6 seconds with its powerful 376 horsepower (280 kW) and 410 lb.-ft. of torque (556 N•m) 5.7-liter HEMI V-8 engine.