Audi Officially Kills The Slow-Selling TT And Will Replace It With An Electric Car

2019 Audi TT RS
Current-generation Audi TT RS. [Photo: Audi]

The Audi TT, as we know it, will soon be over

After 21 years in production, the current Audi TT is facing its final days. While the brand’s iconic sports car sold well in the first few years of its life, this generation saw fewer and fewer buyers than before. Now, Audi is shifting its focus toward battery-powered models, introducing up to 20 fully-electric cars by 2025, according to a recent statement. The TT won’t immediately die, but chairman Bram Schot confirmed in Audi’s general meeting this week that it would end production within the next few years.

Audi plans to replace the TT with an “emotive” electric car instead. Since the Audi TT just received its mid-cycle refresh, it’s likely Audi will keep building it for at least a few more years. Mind you, they will build it in small numbers. Audi sold just 1,289 examples in the U.S. in 2018.

Audi's 2017 Sales - Audi TT RS
The Audi TT RS did just get a facelift (blue, above), so it will likely stay in production for a few more years (pre-facelift shown in red). [Picture: Audi]

The company currently plans to sell one million electrified cars annually within the next six years. If that comes to pass, plug-in hybrids and all-electric models will account for 40 percent of the brand’s total deliveries.

It may not just be the TT, either. In its shift toward sustainability, Audi may cut other models that no longer make economic sense. That calls into question the future of the R8 supercar, which is currently powered by a 5.2-liter V10 engine. However, it’s more likely Audi will electrify the R8 in the coming years rather than kill the model off.

There’s no word yet on whether this “emotive” electric replacement will still bear the “TT” name. However, Audi may underpin the next model with Volkswagen’s MEB platform. We will have to wait and see on that.

In the meantime, check out the current Audi TT RS and its 400 horsepower engine below: