Jeep Revives Totally-Not-Pink Tuscadero Color for 2024 Wrangler Models

Jeep saw more than 30,000 orders for Tuscadero Wranglers the first time around

Jeep revives a popular limited-run color for its latest Wrangler models.

It’s back — and this “Tuscadero” Wrangler isn’t pink…it’s “intense chromatic magenta”. Jeep announced the color’s return to the 2024 lineup Friday, noting its popular demand and limited-time run as an “all-star” shade back in 2021.

Throughout its lifetime, the Jeep Wrangler certainly has featured some interesting colors. Inca Gold, Mojito, Plum Crazy and Hella Yellow, just to name a few. Now, the 2024 Jeep Wrangler will get Tuscadero as an option alongside Anvil (a new gray for 2024), Earl (light bluish-gray), Firecracker Red, Granite Crystal, Silver Zynith, Hydro Blue, Bright White and black.

Tuscadero is available to order on all Wrangler trims from the base Sport to the Rubicon (including the Rubicon X and even the outgoing Hemi V8-powered 392). You will need more cash than usual, though, as the color is available for an $895 premium. It will initially roll out with the black hardtop, body-color hardtop or the black soft-top. Jeep says the Sky One-Touch option will be available eventually, but not until later this summer.