The EV price war continues to heat up as some models get significantly cheaper, including the Nissan Ariya.
It’s no secret that automakers are pouring billions upon billions of dollars into electrifying their lineups. Nissan just made headlines in the past few days for reportedly engaging in talks to throw a financial lifeline to struggling Fisker Inc. to the tune of at least $400 million (though neither company has made an official announcement to that effect, yet). Now, the company just cut the cost of its Ariya crossover, making it far more competitive against similarly-sized models like the Volkswagen ID.4, Tesla Model Y and Ford Mustang Mach-E. Depending on which trim you shop, you can expect to save anywhere between $3,600 and $6,000.
The 2024 Nissan Ariya now touts a starting MSRP of $40,980 including destination. That represents the $3,600 savings, at least for the 63.0-kWh, front-wheel drive Engage model. Stepping up to the larger 87.0-kWh battery in the Venture+ for better range will cost you another $1,600, bringing the price up to $42,580. Side note: If you’re planning to keep your Ariya awhile, this is probably where your entry point should be. Sure, the Engage is less expensive, but the larger battery boosts range from 216 miles to 304 — worth it if you don’t want to charge quite so often.
Above the Venture+, Nissan has several more trim levels including the $45,580 Evolve+ and the $49,080 Empower+. At the top of the range, the Platinum+ brings the 389-horsepower, dual-motor “e-4ORCE” all-wheel drive as standard fare for $55,580. This high end of the lineup is where you’ll see the largest price drop — a whopping $6,000 — compared to the 2023 equivalent. If you’re looking to get the dual-motor version on lesser trims, you’ll still have to shell out another $4,000.
Does the 2024 Nissan Ariya get the federal tax credit?
Since Nissan builds the Ariya in Japan, it does not qualify for the $7,500 federal tax incentive, unlike some of its rivals. This recent price drop helps bring its sluggish-selling EV back into contention against the ID.4, Model Y and Mach-E, though we’ll have to wait for the quarterly sales reports to see just how much of an impact the change has. Last year, Nissan sold 13,464 Ariyas.
Another update that will come into play over the next year: Nissan will incorporate the Tesla-style NACS port into its vehicles beginning in 2025. For those buyers who opt-in now, the automaker says it will soon have an adapter available for people to charge their CCS-equipped vehicles on Tesla’s Supercharger network.
2024 Nissan Ariya models are on sale now.
