The robust streak continues, with reporting OEMs showing some 650,000 U.S. sales.
Keep in mind, some manufacturers like Stellantis and General Motors still report on a quarterly basis. For those who publish data monthly, however, the April 2021 sales report shows a dramatic improvement from this point last year. Sales hit rock bottom after initial lockdowns and restrictions due to the COVID-19 pandemic went into effect. As we look into 2021, though, the general sense is that a rebound is underway. There are some areas to watch over the coming months, including the current semiconductor shortage affecting production. Nevertheless, every automaker reported at least a doubling of their April 2021 sales from this point last year.
Here’s how the numbers break down by brand:
|Brand||April 2021 sales||April 2020 sales||Change (%)|
Setting monthly records
Many automakers as well as individual models set monthly records in the April 2021 sales report. Honda, for example, set monthly records with the HR-V and the Passport. CR-V and Pilot, for their part, set records specifically for the month of April. Subaru also set an April sales record, as did Toyota, Lexus, Hyundai, Kia and Volvo.
Update 5/4/21: Ford and Lincoln results also show a strong rebound. The Ford brand saw a major boon from the Bronco Sport, as well as the midsize Explorer SUV, the Escape and its entire truck lineup. On its revamped, all-SUV range, Lincoln also came back swinging, with sales picking up nearly 115% from this point last year.