2015 Acura TLX Launches With “Its That Kind Of Thrill” Media Campaign

2015 TLX Launches with Biggest Marketing Campaign in Brand Histo

Promoting the highly anticipated 2015 Acura TLX, Acura will launch “It’s that kind of thrill” 360-degree ad campaign which will be Acura’s biggest media campaign ever.

The Acura TLX will replace the Acura TSX and Acura TL for the 2015 model year. This all-new 2015 Acura TLX will have a 290 horsepower, direct-injected 3.5-liter V6 that makes 267 lbs-feet of torque. The V6 is connected to a ZF-sourced nine-speed automatic transmission.

A smaller, less expensive option will be the 206 horsepower 2.4-liter four-cylinder that makes 182 lbs-feet of torque. This engine will come with an eight-speed dual-clutch transmission. There is no manual transmission option.

All-wheel drive and all-wheel steering will be available along with a host of electronic upgrades. Pricing starts at $31,890. Acura is keen on demonstrating their value and technology via this ad campaign.

2015 TLX Launches with Biggest Marketing Campaign inBrand Histo

“My Way” anthem spot captures passion of U.S. team of engineers and designers who developed the TLX. Bite-sized and clever creative deployed across multiple platforms for sustained launch effort through fall. Acura is launching the all-new 2015 TLX performance luxury sedan with the biggest marketing campaign in the brand’s history. The TLX, which combines sports-sedan dynamic proportion, premium luxury refinement and super-handling performance, is the star of a 360-degree marketing campaign under the theme “It’s that kind of thrill.” – Acura

“The TLX heralds a new era for the Acura sedan lineup and the scale of the marketing effort behind the launch signifies the importance of the model both to the brand and its position within the luxury sedan market,” said Michael Accavitti, senior vice president and general manager for the Acura division.

“The TLX delivers a thrill like no other and the marketing effort delivers that message front and center in an emotionally engaging way.” – Acura

This marketing campaign lands on television screens on August 17th.

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