Genesis will reportedly launch a GV90 SUV for the 2026 model year — and this gives us some idea of what that might look like.

It’s been nearly a decade since Genesis emerged as a new luxury brand from parent company Hyundai, and it continues to expand into new segments every couple years. We first saw the G90 sedan, followed by the G80 and G70, while buyers headed into showrooms now have a (nearly) complete choice of SUVs in the GV60, GV70 and GV80. Notice there’s still a little bit of room near the top of that pecking order, though — and word has it that Genesis has been planning a GV90 flagship SUV for awhile. On Monday evening, the Korean automaker debuted an electric three-row concept SUV hinting at what’s to come: the ‘Neolun’ concept.

Officially, Neolun is a combination of “neo” and “luna”, for “new moon”. To that end, Chief Creative Officer Luc Donckerwolke says it is “inspired by Korea’s iconic moon-shaped porcelain jars. It’s the epitome of timeless design and sophisticated craftsmanship.” From the front, there’s Genesis’ angular lighting signature akin to the X Gran Berlinetta Vision GT concept revealed late last year. From there, the company says its exterior focuses on “reductive design”, or a series of clean lines that eliminates extraneous details.

One of the Neolun’s most distinctive exterior features is B-pillarless coach doors, providing more interior space and better implementation of a distinctive interior feature: swiveling front seats. Around the back, this concept evolves the brand’s existing styling theme with two thin light strips that run along the front fenders and wrap around the tailgate, creating a nearly full wraparound visage broken only by the doors and rear quarters.

Inside, the Genesis Neolun Concept features an appropriately futuristic steering wheel, as well as a large adjustable display and minimalist controls on the instrument panel and along the center stack. The interior is swathed in Royal Indigo cashmere with “Purple Silk” leather seating, while again the front seats can swivel around to face the second row for added practicality. (Does that remind you of a particular Korean three-row SUV?)

The Neolun also features a “sound architecture” with a host of tweeters, speakers, woofers and subwoofers for what Genesis says is a fully immersive audio experience. The second-row passengers not only get executive seating, but it also appears each gets their own display hanging from the ceiling.

Any technical specs?

While the automaker showed off the concept’s design ahead of this week’s New York Auto Show, the Neolun Concept’s debut statement did not specifically mention technical information, other than the fact this three-row SUV is electric.

Initial reports expected a so-called Genesis GV90 flagship to ride on the same e-GMP platform as the Kia EV9 and Hyundai’s upcoming three-row EV. However, some outlets suggested this car could use Hyundai’s “Integrated Modular Architecture” — or eM for short — in pursuit of better efficiency and driving range. Essentially, this car could launch with the platform that will supplant e-GMP and offer up to 600 horsepower and 400 miles or more of driving range. Given this car’s likely high price tag when a version makes it to production, that sounds more in line with what luxury buyers would expect. This platform could also debut with Hyundai’s flagship electric family hauler first, but we’ll have to wait and see.

If this car does eventually morph into a production-spec Genesis GV90, the consensus at the moment is that we’ll see it launch for the 2026 model year (so, it would actually hit showrooms a little over a year from now).

Andre is on the ground at Genesis’ debut, where the company also debuted a hotter-looking GV60. Check out the full video below: