Ford’s revamped Mustang continued its strong sales performance in February 2015, with 8,454 new cars sold, an increase of 31.9 percent over 2014. For the year, Ford has sold 17,148 Mustangs, a 66.6 percent increase over last year.
These numbers make the Mustang the pony car sales king, solidly outselling its two main rivals, the Chevrolet Camaro and Dodge Challenger. The second-place Camaro totaled 6,373 sales in February, with a yearly total of 11,364. The Challenger took third, with sales totals of 5,255 for the month and 9,847 for the year.
The Challenger, however, takes the title for the highest February percentage increase over last year. Monthly sales increased 42.0 percent, with its yearly increase just behind the Ford at 60.0 percent. The Camaro’s sales were still up from last year, but at a modest 2.6 percent for the month and 3.8 percent for the year.
The Mustang’s all-new design, including independent rear suspension across the board and the first four-cylinder turbo engine available in a Mustang since the 80s, looks to have resonated with customers. Dodge introduced the Hellcat version of the Challenger, with its 707 horsepower supercharged HEMI, giving the aging pony car a needed boost.
GM isn’t resting on its laurels. The Camaro, 2014’s sales king, is due for a major revamp in 2016, which will make it the newest design of the three. When the all-new Mustang was introduced as a 2015 model late in 2014, it overtook the Camaro in monthly sales. If this same trend happens after the new Camaro goes on sale, it could do the same thing to the Mustang. 2016 should be a competitive year in the pony car segment.
Pony Cars – February 2015
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Check out this TFLcar first drive of the 2015 Mustang EcoBoost.