Ford Explorer is still on top, Others struggled in August 2014 [Sales]

fiscal cliff ford explorer hill climb

Ford Explorer continues to cleanup in the sales department among full-size crossovers. It registered 17,748 units sold, which represents a 25.4% over August of last year.  It has a big lead over the rest of the field.  Toyota Highlander had a rough month and nearly fell into the clutches of the four other people movers that are all fighting the third sales position.

The aging Honda Pilot sales continue to slide downward.  However, Chevy Traverse continues to climb and is very close to overtake the Honda. It does have to worry about the Hyundai SantaFe, which is getting good press and sales results.  SantaFe numbers do include the five-passenger SantaFe Sport crossover. GMC Acadia is the only other full-sizer that had a positive month.  Nissan Pathfinder, Dodge Durango, and Mazda CX-9 all struggled.

Full-size Crossover – August 2014

Aug 2014 # Aug ’14 / ’13 % YTD 2014 # YTD ’14 / ’13 %
Ford Explorer 17,748 25.4% 129,533 6.0%
Toyota Highlander 11,489 -11.8% 94,984 10.8%
Honda Pilot 10,810 -27.3% 72,423 -20.1%
Chevrolet Traverse 10,153 11.4% 71,739 2.5%
Kia Sorento 9,302 -11.9% 69,972 -4.8%
Hyundai SantaFe* 9,302 14.8% 69,962 24.7%
GMC Acadia 8,216 5.3% 57,481 -7.1%
Nissan Pathfinder 7,896 -10.9% 55,224 -13.5%
Dodge Durango 5,765 -8.0% 43,447 9.0%
Mazda CX-9 1,911 -11.6% 12,842 -32.1%

* Hyundai SantaFe sales include three-row and two-row SantaFe Sport crossovers.

Check out this fun and informative TFLcar video off-road matchup between the Traverse and the Durango.

Andre Smirnov
Andre Smirnov

Andre Smirnov is a life-long automotive enthusiast, software engineer, writer, and reporter. He has been writing and reporting at TFLcar since 2011.