LA Video: Infiniti Q30 Concept – Targeting Young Urban Drivers

infiniti q30 concept 2015 la show video

Infiniti continues it global strategy with the introduction of the Infiniti Q30 Concept at the 2013 LA Show.  This concept was first shown at the Frankfurt show this September.  Infiniti did not yet disclose technical specifications for the Q30 compact premium car, but the company hopes it invokes a positive emotional response and attracts a young and affluent customer.

Infiniti referenced industry research that shows this luxury segment will expand in the near future.  This type of car is meant for a young professional who lives in the city and The upcoming 2015 Infiniti Q30 will compete against the likes of the Audi A3, BMW 1-series, Lexus CT, and Mercedes-Benz CLA.  This is a similar marketing strategy being used for the Buick Encore, BMW X4, and Mercedes-Benz GLA.

Infiniti also pointed out that Q30 will be a competent performer, as it received design input from Infiniti Director of Performance (aka. Sebastian Vettel, aka. four-time Formula 1 World Champion).

Check out this insider TFLcar video of the Infiniti Q30 Concept presentation from 2013 LA Auto Show: