Aston Martin Lagonda All-Terrain Doesn’t Look Practical, But Here’s Why It’s Important

Yes, this all-electric All-Terrain Concept will go into production.

Lagonda All-Terrain Concept
Here’s the Lagonda All-Terrain Concept…or at least what we can see of it. [Photo: Aston Martin Lagonda Ltd.]

Like it or not, we’ll be tripping over all-electric crossovers fairly soon. The Tesla Model X, Jaguar I-Pace and Audi E-Tron are already here, while the Mercedes-Benz EQC and Volkswagen I.D. Crozz are coming. Not only has Aston Martin held on to internal combustions with twin-turbocharged V12 engines, but the company also resisted the urge to build an SUV. Until now.

Of course, we’ve known Aston Martin is planning to build an SUV by way of the DBX, which should be coming later this year. On the electric front, we’ll likely see Aston’s battery-powered models fall under the Lagonda nameplate. And yes, we’re talking about the same Lagonda nameplate that gave us this weird and wacky luxury car in the 1970s and 80s:

Weird to associate the name with both wild classics and new electric SUVs.

Oh, how times have changed. The Lagonda All-Terrain Concept will debut at the Geneva Motor Show, but we don’t have too much information to go on beyond that. The company did mention it “offers explicit clues regarding what will be the first Lagonda model to enter production.” What’s more, it “further demonstrates how Lagonda’s zero emission powertrain enables us to create spectacular cars that will radically redefine their sectors in the market.”

Lagonda Taraf
There was this Lagonda Taraf in 2016, but apparently that doesn’t count. The All-Terrain Concept will be the brand’s “first production model.”

That’s a bold claim, especially considering Tesla is already in the market. Earlier in that same release, the company said Lagonda was “the world’s first luxury zero emission brand”. Will the Lagonda All-Terrain come along and turn Tesla and the industry on its ear?

Perhaps, but they actually need to bring the car to production first. The industry itself is going through a shift, largely moving away from big, thirsty engines. Now, the name of the game is electrification, in hybrid powertrains and all-electric platforms. It does behoove Aston Martin to move in that direction, and Lagonda may provide some degree of separation so they can keep their identity for building powerful ICE sports cars, at least for now.

Hopefully we’ll know more by the time the Geneva Motor Show rolls around. Stay tuned to for more updates!